Every time we turn around there seems to be a new spot for brunch in the ATL. All the cool kids are doing it, and now First Watch throws their hat into the ring, with six locations in the area.
The daytime cafe was founded over thirty years ago by a bunch of California guys in Florida.
We are invited to an Association of Food Bloggers event organized by the wonderful Malika Bowling of the Atlanta Restaurant Blog. Also in attendance is the baron of bloggers, Grant Goggans of Marie Let’s Eat, Mary from Spatial Drift and Tiffani from Crush Crave. First Watch Regional Manager Charles Rohling is here as well to welcome us to their digs in Dunwoody.
It’s a bright, airy and welcoming restaurant. The servers are charming and start us off with something from the juice bar
The “Day Glow” is a different twist on carrot juice. Some citrus and a hint of ginger really enhance the flavor.
At First Watch there is a “jump start” menu featuring seasonal creations which are always evolving and changing. We start with the Avocado toast. If you’re an avocado fan, you need to try this dish.
The thick-cut whole grain toast is fresh and flavorful. The smashed avocado has just the right amount of lemon and olive oil. On the menu, it’s served with basted eggs. What’s a basted egg? Evidently it involves covering a frying egg to cook it more thoroughly with the steam created. It sounds fantastic and just like something I’ll be ordering next time.
My entree is the Energy Bowl from the “Healthier Side” of the menu.
The house-made granola is some of the best I have ever had. Sweet and crunchy, with just the right amount of cinnamon and nice big chunks. We buy a bag to take home, and you can too. It comes with fresh fruit and yogurt and it’s a really nice-sized portion.
Roger orders the “Trifecta” from “The Middle Griddle”. The star of his plate is definitely the pancake.
It has fresh blueberries and the housemade granola inside so this is really a crunchcake. I’ve always liked the pancakes at J. Christopher’s and this is better. For a little extra credit, it’s served with warm syrup. His trifecta includes turkey bacon and scrambled eggs, which are pretty plain when compared to the outstanding pancake.
The verdict: It’s a crowded breakfast and lunch market out there and First Watch is worthy of your attention. They use top-grade ingredients, and are so considerate of their clientele that all of their buildings are designed to face west so there is no glare in the windows while you are eating!
Disclaimer time: This was a media event and except for the bag of granola, we did not pay for our food at First Watch. Our words, however, are priceless. Thanks to Charles Rohling and the entire First Watch gang for hosting this gathering.